Connecting Google Analytics to Konfiwear
The Google Analytics integration tracks customer behavior in your Konfiwear customizer — page views, product selections, design changes, and quote submissions — giving you data-driven insights into how customers interact with your customizer.
What It Enables
Customizer Page Tracking — Track which products and designs customers view and interact with
Event Tracking — Monitor key actions: color changes, graphic uploads, size selections, and quote submissions
Conversion Tracking — Measure how many customizer sessions result in quote requests
Audience Insights — Understand your customer demographics, devices, and geographic distribution
How to Connect
Navigate to Settings → Integrations
Find the Google Analytics card and click Connect
Enter your Google Analytics Measurement ID (format:
G-XXXXXXXXXXfor GA4)Click Save
Once saved, the tracking script is automatically injected into your customizer pages. No code changes or theme modifications needed.
⚠️ Important: Use a GA4 property (Measurement ID starting with G-). Universal Analytics (UA-) properties are no longer supported by Google.
Tracked Events
Event | When It Fires |
Page View | Customer opens the customizer or navigates between products |
Product View | Customer selects a product in the catalog |
Design Selected | Customer chooses a design template |
Quote Submitted | Customer submits a quote request |
💡 Tip: Combine Google Analytics data with your Konfiwear quotes dashboard to understand your full funnel — from customizer visit to completed order.