Connecting Google Tag Manager to Konfiwear
The Google Tag Manager (GTM) integration lets you deploy tracking pixels, conversion scripts, and marketing tags on your Konfiwear customizer without modifying any code. Manage all your tracking from the GTM dashboard.
What It Enables
Tag Deployment — Add Facebook Pixel, Google Ads, LinkedIn Insight, and any other tracking tags to your customizer
Custom Event Triggers — Fire tags based on customizer events (product views, quote submissions)
Centralized Management — Update tracking configuration in GTM without touching your Konfiwear settings
A/B Testing — Deploy experiment scripts via GTM for customizer optimization
How to Connect
Navigate to Settings → Integrations
Find the Google Tag Manager card and click Connect
Enter your GTM Container ID (format:
GTM-XXXXXXX)Click Save
The GTM container script is automatically injected into your customizer pages.
⚠️ Important: If you're using both Google Analytics and GTM, configure your GA4 tag through GTM rather than connecting both separately. This avoids duplicate tracking.
Common Use Cases
Use Case | GTM Configuration |
Facebook Pixel | Add the Facebook Pixel tag in GTM with a "Quote Submitted" event trigger |
Google Ads Conversion | Add a Google Ads conversion tag triggered on quote submission |
Hotjar / Heatmaps | Deploy Hotjar via GTM to see how customers interact with the customizer |
Custom Audiences | Build retargeting audiences based on customizer visitors who didn't submit a quote |
💡 Tip: Create a GTM trigger for the "Quote Submitted" event to track conversions across all your advertising platforms from a single source.